Boss Hog – Whiteout (PRESS SHEET, UK)

12 February 2000

City Slang

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NOTES:
Information on the Boss Hog album Whiteout for UK retailers. Colour print on 2-sides of A4-sized card. The text spells Cristina with a ‘h’ on numerous occasions.
TEXT:
“Whiteout is the long awaited new album from Boss Hog, their first since ‘Boss Hog’ on Geffen in 1995. The sound is an evolution of the punky sexploitation of the old, toward something a little more slinky and subversive. The old influences are there to be heard but this time round loops and programming have enhanced the sound to create a benchmark album to herald in the 21st Century. Boss Hog are fronted by the sultry Christina Martinez and Jon Spencer (Pussy Galore, Jon Spencer Blues Explosion) augmented by Mark Boyce, Jens Jurgensen and Hollis Queens. Whiteout is produced by Tore Johansson (Cardigans). Andy Gill (Red Hot Chilli Peppers) and Jim Scalvunous (ex Sonic Youth, current Bad Seed) The single ‘Whiteout’ precedes the album and is backed up by a super-sexy video directed by Christina Martinez. The band will be in the U.K. to promote the single and album and to play live at The Embassy Rooms in London in early February, The Whiteout campaign is a major priority for City Slang in 2000 and promises to bring some much needed glamour to the sweaty world of rock! The Campaign • Press will be handled in-house and already confirmed are features in Sky, Kerrang and Ripside. Other major features and reviews will drop around the album in the broadsheet, music, specialist and style press. • National radio + TV. via Mutante Inc, targeting specialist and national radio shows, and key TV. exposure. The video will be fully utilised. • Club and student promotion by Wild Promotions, targeting universities, alternative/indie clubs and student radio stations. • Advertising to run in all relevant publications around the release. • 130 pre-awareness in-store play copies distributed to Chain With No Name stores prior to release. • 2000 A1 posters with the striking image of Christina to utilise at retail and for flypostering • Full mailout to City Slang database” 01. Whiteout 02. Chocolate 03. Nursery Rhyme 04. Stereolight 05. Fear For You 06. Get It While You Wait 07. Jaguar 08. Itchy & Scratchy 09. Defender 10. Trouble 11. Monkey Includes the single ‘Whiteout’ Barcodes/Cat Nos 7 24384 87421 6/201501 7 24384 87420 9/201502